Sustainable technologies and business models have changed the behavior of companies, governments and consumers, and have attracted the attention of investors globally. Interest in cleantech solutions can be traced back to 1960’s to environmental awareness and environmental policies, and the general attitude among business world was that developing more sustainable technologies were a hindrance for profitability.
Today, cost efficiency is often the biggest driver behind sustainable technologies. Spread of internet, software and sensor technologies are enabling significant efficiency gains in both industrial and consumer markets. A rapidly changing operating environment calls for renewal of companies’ business models to grasp the new opportunities that are global in nature.
Resources for green business models
A Nordic project called Green Business Model Innovation addresses the fundamental challenges for acquiring more in-depth knowledge and awareness regarding the benefits and effects of green business model innovation, and for supporting policies and regulation to promote it. The project was completed in 2012 and it consists of six parts: Main Report, Conceptualization Report, Policy Report, Business Case Study Compendium, Empirical and Literature Studies, Short Guide to getting started.
Frost & Sullivan conference call: Energy & Environment – Market Trends, Smart Technologies, New Fuels, Future Business Models and Growth Opportunities.
Team Finland´s Future Watch Webinar: Business Model Innovation in the American marketplace.
WWF´s: Green game-changers.
Green Growth programme´s "Vihreän murroksen ajurit ja mahdollisuudet – näkökulmia liiketoiminnan uudistamisen ratkaisuihin ja rahoitukseen" seminar materials from 2011.
Blog (in Finnish): Vihreä kasvu yritysten liiketoiminnan ytimessä.
News (in Finnish): Suomi kärjessä EU:n Eco-innovation rankingissa.